General Overview
About FITUR Madrid 2026
FITUR Madrid 2026, the 46th International Tourism Fair, takes place from January 21 to January 25, 2026, at IFEMA Madrid. Recognized as one of the world’s most influential tourism trade platforms, the fair fosters global business, showcases destination strategies, travel tech trends, and sustainability through networking, themed zones, conferences, and hosted buyers
Industry Focus
FITUR Madrid 2026 encompasses a broad spectrum of the travel and tourism industry, including
- Destinations & Culture: Country/regional tourism boards and cultural travel experiences.
- Travel Tech & Digital Solutions: Innovation hubs like FITUR TechY, Know‑How & Export, and FITURNext.
- Segments & Niches: Sectors including cruises, LGBT+, sports tourism, film tourism, and accessible tourism.
- Hospitality & Mobility Offerings: Solutions from hotels, airlines, transport, tour operators.
- Sustainability & Responsible Tourism: Focus on green travel, water-use efficiency via FITURNEXT Challenge
FITUR Madrid draws around 255,000+ total attendees—including 155,000 trade professionals—and over 9,500 exhibitors representing 156 countries. Visitors include tourism boards, tour operators, tech providers, airlines, hoteliers, travel agents, public sector delegations, media, and hosted buyers focused on cultural, business, and leisure tourism
Key Features
- Professional Days (Jan 21–23): Reserved for trade visitors—buyers, suppliers, and institutional delegations.
- Public Days (Jan 24–25): Open to the general public with cultural showcases and destination exhibitions.
- Themed Zones: Including FITUR TechY, Know-How & Export, SPORTUR, Screen, WOMAN, 4ALL, Cruises, LGBT+, Talent.
- Knowledge Hub: Center for innovation, sustainability, and tourism transformation .
- Hosted Buyers & Awards: Pre-scheduled meetings and awards recognizing best stands and sustainability initiatives
Why Partner with ExhibitStandBuilder for FITUR Madrid 2026?
FITUR demands visually engaging, story-driven stands that capture attention and support high-level business outreach. We deliver booths that combine destination storytelling, innovation presentations, and sustainable branding—tailored to the tourism industry’s most important annual marketplace.
Our Services Include:
- Booth Design: We create custom exhibition stands that reflect your brand identity and captivate your target audience.
- In-House Production: Our facilities ensure quality and consistency in every element of your exhibition stand.
- Event Planning: We offer strategic planning to align with your brand goals and deliver cohesive experiences.
- Project Management: Our team oversees all aspects of the event to ensure timely and budget-friendly execution.
- Turnkey Services: From concept to flawless execution, we provide end-to-end solutions for your exhibition needs.
Let ExhibitStandBuilder create a standout space that captivates professionals, institutions, and public audiences. Contact us to start planning your installation at the premier global tourism fair.
