General Overview
About IBTM World Barcelona 2025
IBTM World Barcelona 2025 takes place from November 18 to 20, 2025, at Fira Barcelona Gran Via. Regarded as the global event hub for the meetings and incentives sector, the 2025 edition brings together more than 2,500 exhibitors, over 12,000 professional attendees, and 12,000+ pre-scheduled business meetings—covering hotel groups, destinations, venues, agencies, tech providers, and corporate buyers, all under one roof for three days of deal-making and innovation
Industry Focus
IBTM World Barcelona 2025 encompasses a broad spectrum of the Hotels, events, and tourism industry, including
- Destinations, Venues & Hotels: International city bureaus, resorts, unique event spaces, and hybrid meeting setups .
- Event Tech & Services: Platforms for registration, lead management, smart lanyard tech, sustainability services, and SmartSpace solutions.
- Corporate & Association Buyers: Hosted meetings with planners, incentive program managers, associations, and PCO networks.
- Incentive & Group Travel Providers: Specialists offering team travel, off-site experiences, and incentive travel programs.
- Sustainability & ESG in Events: Focus on carbon-neutral events, responsible sourcing, and green venues.
- Startups & Innovation Pavilion: Emerging event technology providers and investment-focused solution showcases.
IBTM World draws around 12,000+ industry professionals, with 2,500 exhibitors representing more than 150 countries. Visitors include hosted buyers, DMOs, corporate travel managers, PCOs, association executives, tech service providers, and event producers—creating a prime environment for high‑level networking, sourcing partnerships, and staying ahead of MICE industry trends.
Key Features
- Curated Hosted Buyers: Pre‑arranged, focused meetings creating a high ROI in limited time.
- Conference & Insights Sessions: Covering sustainability, D&I, wellness, hybrid formats, and event innovation.
- Networking Events: Including a Welcome Reception, Club Night, ReFuel lounge, and casual networking moments.
- Innovation & Startup Stage: Showcases and pitches by emerging tech firms focused on MICE future.
- Regional & Global Pavilions: Curated destination clusters by region and niche, enhancing contrast of opportunity.
Why Partner with ExhibitStandBuilder for IBTM World Barcelona 2025?
IBTM World demands stands that foster dialogue, inspire collaboration, and reflect brand presence in the MICE landscape. Our booths are purpose-built for engagement—enabling hosted buyers to feel welcome, brands to make an impression, and meetings to happen smoothly
Our Services Include:
- Booth Design: We create custom exhibition stands that reflect your brand identity and captivate your target audience.
- In-House Production: Our facilities ensure quality and consistency in every element of your exhibition stand.
- Event Planning: We offer strategic planning to align with your brand goals and deliver cohesive experiences.
- Project Management: Our team oversees all aspects of the event to ensure timely and budget-friendly execution.
- Turnkey Services: From concept to flawless execution, we provide end-to-end solutions for your exhibition needs.
Let ExhibitStandBuilder create a professional, meeting-ready booth for IBTM World Barcelona 2025. Contact us to begin planning.
