General Overview
About EICMA Milan 2025
EICMA is the world’s leading international two-wheeler event, running annually since 1914. The 2025 edition takes place from November 6–9 at Fiera Milano Rho and marks its 110th anniversary. The first two days are reserved for trade visitors; the final two days are open to the public . EICMA showcases motorcycles, scooters, e-bikes, accessories, protective gear, and component technologies—making it the definitive event for the global two-wheeler community
Industry Focus
EICMA 2025 brings comprehensive coverage of the two-wheeler ecosystem:
- Motorcycles & E‑mobility: Global OEMs launch new models, electric and hybrid vehicles, and concept bikes with performance and sustainability focus.
- Scooters, Mopeds & Micro‑mobility: Showcasing urban-friendly designs, e-scooters, light electric vehicles, and last-mile mobility solutions.
- Parts, Accessories & Protective Gear: Includes helmets, riding apparel, tires, and component innovations—aimed at performance, safety, and comfort.
- Technology & Connected Systems: Showcases digital instrument clusters, Bluetooth connectivity, telematics, and mobile-integrated accessories.
- Lifestyle & Media: Emphasizes the cultural side of riding—events, club meet-ups, demo zones, and media engagements.
The show attracts half a million+ attendees, including industry professionals, media, retailers, riders, and ride-enthusiasts from over 45 countries—covering trade, B2C, and B2B audiences
Key Features
- MotoLive Zones: Live trials, stunt shows, demo rides, and stunt rider performances.
- Press & Trade Days: November 6–7 reserved for press, buyers, and OEMs, with business matchmaking and product previews.
- Public Opening: November 8–9 welcomes motorcycle fans to explore models, brands, and accessories.
- Global Exhibitor Presence: 2,036 brands exhibited at EICMA 2024 across eight halls—over 67% were international.
- Launch Platform: Premieres of 2026 models, e‑bikes, concept bikes, and high-performance touring motorcycles.
Why Partner with ExhibitStandBuilder for EICMA Milan 2025?
EICMA Milan is where industry leaders, OEMs, component producers, and enthusiasts converge. To maximize this potential, partnering with ExhibitStandBuilder ensures your exhibition stand reflects the quality and innovation your brand represents.
Our Services Include:
- Booth Design: We create custom exhibition stands that reflect your brand identity and captivate your target audience.
- In-House Production: Our facilities ensure quality and consistency in every element of your exhibition stand.
- Event Planning: We offer strategic planning to align with your brand goals and deliver cohesive experiences.
- Project Management: Our team oversees all aspects of the event to ensure timely and budget-friendly execution.
- Turnkey Services: From concept to flawless execution, we provide end-to-end solutions for your exhibition needs.
Our expertise in two-wheeler events ensures your booth will stand out amid fierce competition. We blend engaging design with operational rigor to deliver a brand experience that captures attention, drives leads, and leaves a lasting impression.
