General Overview
About ITB 2026 Berlin
ITB Berlin 2026 is the world's leading travel trade show, scheduled from March 3 to 5, 2026, at Messe Berlin, Germany. Celebrating its 60th anniversary, the event will feature a special campaign titled "Every moment tells a story," highlighting significant moments from its history and envisioning the future of travel.
The 2026 edition is anticipated to host over 5,500 exhibitors from 170 countries, attracting more than 100,000 attendees, including 1,300 Buyers Circle members. The event encompasses various segments such as Adventure Travel, Business Travel, Cultural Tourism, LGBTQ+ Tourism, Luxury Travel, Medical Tourism, Travel Technology, and Youth Travel.
A key highlight is the ITB Berlin Convention, featuring over 400 speakers across 200 sessions, covering topics like sustainability, digitalization, and future travel trends.
Industry Focus
ITB Berlin 2026 covers a broad spectrum of the travel and tourism industry, including:
- Adventure Travel: Showcasing destinations and services for thrill-seekers and explorers.
- Business Travel: Focusing on corporate travel solutions and MICE (Meetings, Incentives, Conferences, and Exhibitions).
- Cultural Tourism: Highlighting heritage sites, cultural experiences, and educational travel.
- LGBTQ+ Tourism: Promoting inclusive travel options and destinations.
- Luxury Travel: Featuring high-end accommodations, services, and exclusive experiences.
- Medical Tourism: Presenting healthcare travel opportunities and wellness retreats.
- Travel Technology: Introducing innovations in booking platforms, AI applications, and virtual reality experiences.
- Youth Travel: Catering to the needs and interests of younger travelers, including educational and budget-friendly options
The event attracts a diverse audience, including tour operators, travel agents, destination management companies, and media representatives.
Key Features
- ITB Berlin Convention: A comprehensive program with over 400 international speakers and 200 sessions, addressing current trends and future challenges in the travel industry.
- ITB Transition Lab: Offering 20 concise insights in 90 minutes on topics like digitalization, AI, and sustainability in tourism.
- Guided Tours: Expert-led tours focusing on specific segments such as Travel Technology, MICE, Luxury, and Hospitality, providing in-depth knowledge and networking opportunities.
- ITB Buyers Circle: An exclusive program for top buyers, facilitating high-level business interactions and networking.
- Presentation Hub: A platform for exhibitors to showcase their innovations and engage with attendees through presentations and demonstrations.
- ITB Match & Meet: An intelligent networking tool that facilitates direct dialogue between exhibitors and visitors.
- Special Anniversary Campaign: "Every moment tells a story" campaign celebrating ITB Berlin's 60-year history with nostalgic exhibits and future-oriented discussions
Why Partner with ExhibitStandBuilder for ITB 2026?
Exhibiting at IFA Berlin 2025 presents a significant opportunity to showcase your brand to a global audience. To maximize this potential, partnering with ExhibitStandBuilder ensures your exhibition stand reflects the quality and innovation your brand represents.
Our Services Include:
- Booth Design: We create custom exhibition stands that reflect your brand identity and captivate your target audience.
- In-House Production: Our facilities ensure quality and consistency in every element of your exhibition stand.
- Event Planning: We offer strategic planning to align with your brand goals and deliver cohesive experiences.
- Project Management: Our team oversees all aspects of the event to ensure timely and budget-friendly execution.
- Turnkey Services: From concept to flawless execution, we provide end-to-end solutions for your exhibition needs.
Our extensive experience in the EMEA region and commitment to excellence make us the ideal partner to deliver end-to-end solutions, ensuring your participation in IFA Berlin 2025 is both impactful and stress-free.
