General Overview
About Vienna Auto Show 2026
Vienna Auto Show 2026 takes place from January 16 to 19, 2026, at Messe Wien. Austria’s premier annual automotive exhibition, organized by vehicle importers and Reed Exhibitions, features over 400 new model launches from around 40 automobile brands, including concept vehicles, the latest EVs, and mobility technology exhibits. The event is co-located with the holiday-season “Ferien Messe Wien,” creating broader appeal for both industry professionals and general audiences.
Industry Focus
Vienna Auto Show 2026 encompasses a broad spectrum of the automotive industry, including:
- Production & Concept Vehicles: Latest model launches, luxury and family vehicles, and debut concept cars.
- Electric & Alternative Powertrains: EVs, hybrids, plug-in hybrids, and hydrogen-powered concept models.
- Mobility & Tech Innovation: Smart car tech, connected vehicle systems, autonomous demos, and digital mobility solutions.
- Commercial & Off‑Road Vehicles: Vans, light commercial, SUV and off-road showcase.
- Aftermarket, Parts & Accessories: Tires, rims, tuning solutions, and automotive accessories exhibitions.
- Family & Performance Cars: Models ranging from economy compact cars to high-performance sports vehicles for diverse audience appeal.
Vienna Auto Show attracts approximately 100,000+ public and trade attendees each January. Visitors include families, car enthusiasts, first-time EV buyers, automotive professionals, brand representatives, and importers—drawn by the displays of over 400 vehicles across the full spectrum of automotive segments, the debut of new models, concept premieres, and the festive atmosphere shared with the Ferien Messe Wien.
Key Features
- Brand New Model & Concept Launches: A showcase of over 400 vehicles, including national premieres and concept prototypes.
- Co‑location with Ferien Messe Wien: Creates crossover visitation and enhanced event atmosphere.
- EV & Alternative Propulsion Zones: Highlighting green mobility trends across manufacturers.
- Family Day & Performance Highlights: Targeted zones for automotive enthusiasts and families.
- Aftermarket Showcase: Exhibits featuring parts, accessories, tuning, car care, and customization.
Why Partner with ExhibitStandBuilder for Vienna Auto Show 2026?
Your booth must reflect innovation, performance, and automotive presence. We specialize in exhibition spaces that elevate vehicle storytelling, support public engagement, and showcase mobility leadership in a high-traffic, diverse-attendee environment.
Our Services Include:
- Booth Design: We create custom exhibition stands that reflect your brand identity and captivate your target audience.
- In-House Production: Our facilities ensure quality and consistency in every element of your exhibition stand.
- Event Planning: We offer strategic planning to align with your brand goals and deliver cohesive experiences.
- Project Management: Our team oversees all aspects of the event to ensure timely and budget-friendly execution.
- Turnkey Services: From concept to flawless execution, we provide end-to-end solutions for your exhibition needs.
Let ExhibitStandBuilder create a stand that commands attention, supports luxury and EV displays, and delivers a seamless brand experience. Contact us today to begin planning.
