General Overview
About Watches & Wonders Geneva 2026
Watches & Wonders Geneva 2026 is the world’s premier watch and jewellery fair, organized by the Watches & Wonders Geneva Foundation (formerly SIHH). The 2026 edition runs April 1–7 at Palexpo, continuing the tradition of showcasing industry-leading brands alongside innovative independents. The first four days cater to professionals—retailers, media, and press—followed by public sessions from April 5–7
Industry Focus
Watches & Wonders Geneva 2026 highlights diverse watchmaking and luxury craftsmanship segments:
- Luxury Watchmakers & Heritage Maisons: Iconic brands such as Rolex, Patek Philippe, Cartier, and Vacheron Constantin unveil new creations and reinforce their heritage.
- Independent & Avant‑Garde Watchmakers: Independent brands like Genus, Kross Studio, and Christiaan van der Klaauw showcase craftsmanship and technical innovation.
- Jewellery and High‑End Accessories: Artisans reveal new jewellery lines, gem-set timepieces, and horological accessories that blend haute joaillerie with watchmaking.
- Innovative Technologies & Materials: The LAB area showcases breakthroughs in movement tech, sustainable materials, micro-mechanics, and digital storytelling.
- Cultural Programming & Craftsmanship: Includes guided tours, masterclasses, panel discussions, and spotlighting of young talent in the Watchmaking Village
The event typically draws over 55,000 visitors, comprising brand executives, media delegates, retailers, collectors, and watchmaking enthusiasts—blending professional and public audiences.
Key Features
- Exclusive Brand Launches: Presentation of flagship and limited-edition models.
- Public “In The City” Program: Citywide watchmaking events and workshops open to general audiences.
- VIP Experience: Exclusive tours, private lounges, and pre-booked demonstrations.
- LAB & Innovation Forum: Dedicated to technological advancements and future trends.
- Craftsmanship & Apprenticeship Spotlight: Featuring emerging talent and live craft showcases.
Why Partner with ExhibitStandBuilder for Watches & Wonders Geneva 2026?
Watches & Wonders Geneva sets the global standard in luxury timepiece showcases. To maximize this potential, partnering with ExhibitStandBuilder ensures your exhibition stand reflects the quality and innovation your brand represents.
Our Services Include:
- Booth Design: We create custom exhibition stands that reflect your brand identity and captivate your target audience.
- In-House Production: Our facilities ensure quality and consistency in every element of your exhibition stand.
- Event Planning: We offer strategic planning to align with your brand goals and deliver cohesive experiences.
- Project Management: Our team oversees all aspects of the event to ensure timely and budget-friendly execution.
- Turnkey Services: From concept to flawless execution, we provide end-to-end solutions for your exhibition needs.
ExhibitStandBuilder combines design sophistication with logistics expertise to craft exhibitions that echo your brand’s prestige. With deep experience in high-end events, you gain a partner adept at delivering exhibitions that captivate, engage, and convert.
